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Archived articles
Marketing
Cosmetics case study
Published
March 1, 2016
Carey's Haiyang Yang wins overall prize in Case Centre Awards for L'Oreal study
Consumer trends
Purchasing power
Published
Jan 7, 2016
Some consumers use 'servant' brands to gain sense of power, study finds
Consumer behavior
Self-image and shopping
Published
Dec 21, 2015
Study: Self-image influences consumer goals, engagement with products and services
Q
+
A
VW's road to recovery
Published
Dec 7, 2015
Carey Business School marketing expert Sylvia Long-Tolbert discusses VW scandal and the impact on customer-brand relationship
Student-run marketing campaign pays off for Hippodrome Theatre
Published
April 24, 2015
Ad madness?
$4.5M gone in 30 seconds
Published
Jan 27, 2015
JHU marketing expert discusses the benefits, risks of high-priced Super Bowl commercials
Brand stand
A 'bold step' for CVS
Published
Feb 7, 2014
In snuffing out cigarettes, CVS sends a strong message about its values, JHU expert says
Commercial break
Super Bowl ad analysis
Published
Jan 31, 2014
Video
Analysis shows that viewers favor ads with storylines, like Budweiser's popular 'Puppy Love'
Tobacco Control
Tobacco: Prettying up the pack
Published
Winter 2013
Photos
From beautiful to gruesome, cigarette packs tell a story about the fight for tobacco control.
/ Johns Hopkins Magazine
Campaign crash course
Published
March 29, 2013
Video
JHU students tackle integrated marketing campaign for Honda for class project
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