Archived articles

marketing

Social media
Regulations harm influencers, marketers, followers
Published April 15, 2019
Carey Business School study shows how regulations meant to protect consumers may actually cause feeds to be flooded with ads
marketing
The secret appeal to Nike's swoosh
Published Spring 2019
Haiyang Yang, an expert in consumer psychology, researches the connection between company logos and personality / Johns Hopkins Magazine
Human behavior
Deadlines and time management
Published May 31, 2018
Misperceptions of deadlines, urgency can have negative influence on time management and performance, study finds
Susan Ridge named VP for communications
Published May 8, 2017
She joins JHU from global non-profit Save the Children, where she has been chief marketing officer since 2010
Q+A
Turbulent times at United
Published April 12, 2017
Airline made 'huge mistake' in how it handled bumped passenger incident, Carey Business School expert says
Carey team wins marketing case competition
Published Nov 18, 2016
Students develop strategy for Mothers Against Drunk Driving to increase awareness, donations among young people
Cosmetics case study
Published March 1, 2016
Carey's Haiyang Yang wins overall prize in Case Centre Awards for L'Oreal study
Consumer trends
Purchasing power
Published Jan 7, 2016
Some consumers use 'servant' brands to gain sense of power, study finds
Consumer behavior
Self-image and shopping
Published Dec 21, 2015
Study: Self-image influences consumer goals, engagement with products and services
Q+A
VW's road to recovery
Published Dec 7, 2015
Carey Business School marketing expert Sylvia Long-Tolbert discusses VW scandal and the impact on customer-brand relationship