JHU Carey Business School students win marketing case competition

A team of four students from the Johns Hopkins Carey Business School earned first place earlier this month in the Collegiate Maxi Oral Case Competition organized by the Direct Marketing Association of Washington's Education Foundation.

Image caption: Carey team members (from left to right) Aatmaja Desai, Fabiana Beltran, Amanda D’Luhy, and Assistant Professor Sylvia Long-Tolbert.

The competition, held Nov. 4 in Alexandria, Virginia, challenged participating teams of graduate students to develop a marketing strategy for Mothers Against Drunk Driving. The premise was to increase awareness and donations among young people.

The Carey team consisted of students from both the Baltimore and Washington, D.C., campuses, and it was led by Sylvia Long-Tolbert, a marketing expert on the Carey faculty. The student participants were Fabiana Beltran, Aatmaja Desai, Amanda D'Luhy, and Stephanie Gajda.