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Johns Hopkins UniversityEst. 1876

America’s First Research University
Archived articles

Consumer behavior
Consumer behavior
Quantifying the 'cool factor'
Published June 20, 2016
Computational model measures consumer choices in terms not only of price and usefulness, but also network effects
Consumer habits
Impulsive behavior
Published March 17, 2016
Belief in the 'American Dream' makes you less likely make impulse purchases
Consumer trends
Purchasing power
Published Jan 7, 2016
Some consumers use 'servant' brands to gain sense of power, study finds
Consumer behavior
Self-image and shopping
Published Dec 21, 2015
Study: Self-image influences consumer goals, engagement with products and services
Stylized illustration of family shopping on electronic devices at the Thanksgiving dinner table
E-tail emergence
Digging into online deals
Published Nov 23, 2015
JHU professor explores purchase habits of consumers, who are increasingly going online / Carey Business magazine
Fishy business
Seafood, waste food
Published Sept 23, 2015
Nearly half of U.S. seafood supply goes to waste, JHU researchers say / School of Public Health
Retail
Discount double click
Published June 25, 2015
Loyalty rewards programs work best in online retail, Carey Business School researcher finds
Hot or not?
Changing face of beauty
Published Feb 10, 2015
Our ideas of physical attractiveness shift constantly to align with views of others, researchers find
Ask an expert
Are retail stores dead?
Published Nov-Dec 2014
Sylvia Long-Tolbert, a Carey Business School professor specializing in marketing trends and brand management, shares her thoughts / Gazette
Brand stand
A 'bold step' for CVS
Published Feb 7, 2014
In snuffing out cigarettes, CVS sends a strong message about its values, JHU expert says