Archived articles

Consumer behavior

Consumers pushed to tipping point
Published July 10, 2023
Technology and economic factors are fueling a noticeable rise in tip requests, at self-checkout kiosks and beyond
Fact or fiction?
Experts take on top food myths
Published Spring 2023
Navigating today's conflicting nutrition advice can be confusing. Johns Hopkins Magazine turned to a panel of Hopkins experts for the truth—the science-backed, evidence-based, fact-checked truth—behind some common food myths. / Johns Hopkins Magazine
Supply chain issues spike shoppers' demands
Published Nov 1, 2021
A maxed-out, inflexible transportation system is to blame for higher prices and a lack of variety on store shelves, says Tinglong Dai of the Carey Business School
Climate change
What spurs people to save the planet—stories or facts?
Published April 27, 2021
A study by JHU's Paul Ferraro identifies political divide in how stories and facts work to persuade consumers to change their behaviors
The secret appeal to Nike's swoosh
Published Spring 2019
Haiyang Yang, an expert in consumer psychology, researches the connection between company logos and personality / Johns Hopkins Magazine
Consumer behavior
Making the most of discounts
Published June 25, 2018
Study looks at how consumers respond to certain retail sales promotions
Human behavior
Deadlines and time management
Published May 31, 2018
Misperceptions of deadlines, urgency can have negative influence on time management and performance, study finds
Consumer behavior
Buyer beware
Published Feb 8, 2017
Product review websites may harm consumers, Carey Business School study finds
Consumer behavior
Quantifying the 'cool factor'
Published June 20, 2016
Computational model measures consumer choices in terms not only of price and usefulness, but also network effects
Consumer habits
Impulsive behavior
Published March 17, 2016
Belief in the 'American Dream' makes you less likely make impulse purchases