Archived articles

Business
Carey team wins marketing case competition
Published Nov 18, 2016
Students develop strategy for Mothers Against Drunk Driving to increase awareness, donations among young people
Business minor added
Published Oct 20, 2016
Students can declare minor—which has eight required courses—in time for spring 2017 semester
Students in design thinking class brainstorm with multi-colored sticky notes
Design thinking
Problem-solving, outside the box
Published Oct 7, 2016
Design thinking challenges practitioners to find innovative solutions by zeroing in on a problem's root causes
Business ethics
Stockholder or stakeholder?
Published Sept 28, 2016
Evaluators tend to favor financial performance over contributions to corporate ethics, study suggests
Consumer behavior
Quantifying the 'cool factor'
Published June 20, 2016
Computational model measures consumer choices in terms not only of price and usefulness, but also network effects
Author Jeffrey Garten
The Count
Published Spring 2016
Jeffrey Garten is a financier, academic, and author—and yes, he's married to the Barefoot Contessa / Johns Hopkins Magazine
Cosmetics case study
Published March 1, 2016
Carey's Haiyang Yang wins overall prize in Case Centre Awards for L'Oreal study
Q+A
VW's road to recovery
Published Dec 7, 2015
Carey Business School marketing expert Sylvia Long-Tolbert discusses VW scandal and the impact on customer-brand relationship
Case competition
JHU takes top prize
Published Nov 24, 2015
Carey Business School students bring home top prize from Biopharmaceutical Case Competition at Rutgers
Case competition
Beverage business challenge
Published Nov 18, 2015
Inaugural Johns Hopkins Consulting Club Case Competition tasks 18 teams with solving real-world business problem