As researchers discover the benefits of this little-understood, larger-than-life emotion, Johns Hopkins scientists figured out how to measure it.
/ Johns Hopkins Magazine
We assume we choose things that we like, but research suggests that's sometimes backward: We like things because we choose them, and we dislike things that we don't choose
Carey Business School marketing Professor Andrew Ching finds a win-win solution to video game manufacturers' used game problem
/ Johns Hopkins Magazine