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America’s First Research University

Archived articles

Consumer behavior

Conceptual illustration shows a person holding up a phone, only to be surrounded by watchful eyes

Economics

Price predictions

Published Winter 2024

Can online retailers guess how much consumers are willing to pay for their products, and then price them accordingly? / Johns Hopkins Magazine

Image of coffee shop counter with tip jar and cashier screen

Q+A

Consumers pushed to tipping point

Published July 10, 2023

Technology and economic factors are fueling a noticeable rise in tip requests, at self-checkout kiosks and beyond

Illustration of a woman roasting vegetables over a fire

Fact or fiction?

Experts take on top food myths

Published Spring 2023

Navigating today's conflicting nutrition advice can be confusing. Johns Hopkins Magazine turned to a panel of Hopkins experts for the truth—the science-backed, evidence-based, fact-checked truth—behind some common food myths. / Johns Hopkins Magazine

Arial view of a ship stacked with colorful shipping containers

Q+A

Supply chain issues spike shoppers' demands

Published Nov 1, 2021

A maxed-out, inflexible transportation system is to blame for higher prices and a lack of variety on store shelves, says Tinglong Dai of the Carey Business School

Yard worker spraying fertilizer

Climate change

What spurs people to save the planet—stories or facts?

Published April 27, 2021

A study by JHU's Paul Ferraro identifies political divide in how stories and facts work to persuade consumers to change their behaviors

marketing

The secret appeal to Nike's swoosh

Published Spring 2019

Haiyang Yang, an expert in consumer psychology, researches the connection between company logos and personality / Johns Hopkins Magazine

Consumer behavior

Making the most of discounts

Published June 25, 2018

Study looks at how consumers respond to certain retail sales promotions

Human behavior

Deadlines and time management

Published May 31, 2018

Misperceptions of deadlines, urgency can have negative influence on time management and performance, study finds

Consumer behavior

Buyer beware

Published Feb 8, 2017

Product review websites may harm consumers, Carey Business School study finds

Consumer behavior

Quantifying the 'cool factor'

Published June 20, 2016

Computational model measures consumer choices in terms not only of price and usefulness, but also network effects