Archived articles

Consumer behavior

Conceptual illustration shows a person holding up a phone, only to be surrounded by watchful eyes
Economics
Price predictions
Published Winter 2024
Can online retailers guess how much consumers are willing to pay for their products, and then price them accordingly? / Johns Hopkins Magazine
Image of coffee shop counter with tip jar and cashier screen
Q+A
Consumers pushed to tipping point
Published July 10, 2023
Technology and economic factors are fueling a noticeable rise in tip requests, at self-checkout kiosks and beyond
Illustration of a woman roasting vegetables over a fire
Fact or fiction?
Experts take on top food myths
Published Spring 2023
Navigating today's conflicting nutrition advice can be confusing. Johns Hopkins Magazine turned to a panel of Hopkins experts for the truth—the science-backed, evidence-based, fact-checked truth—behind some common food myths. / Johns Hopkins Magazine
Arial view of a ship stacked with colorful shipping containers
Q+A
Supply chain issues spike shoppers' demands
Published Nov 1, 2021
A maxed-out, inflexible transportation system is to blame for higher prices and a lack of variety on store shelves, says Tinglong Dai of the Carey Business School
Yard worker spraying fertilizer
Climate change
What spurs people to save the planet—stories or facts?
Published April 27, 2021
A study by JHU's Paul Ferraro identifies political divide in how stories and facts work to persuade consumers to change their behaviors
Logos
marketing
The secret appeal to Nike's swoosh
Published Spring 2019
Haiyang Yang, an expert in consumer psychology, researches the connection between company logos and personality / Johns Hopkins Magazine
T-shirt sale
Consumer behavior
Making the most of discounts
Published June 25, 2018
Study looks at how consumers respond to certain retail sales promotions
clock
Human behavior
Deadlines and time management
Published May 31, 2018
Misperceptions of deadlines, urgency can have negative influence on time management and performance, study finds
Consumer behavior
Buyer beware
Published Feb 8, 2017
Product review websites may harm consumers, Carey Business School study finds
Consumer behavior
Quantifying the 'cool factor'
Published June 20, 2016
Computational model measures consumer choices in terms not only of price and usefulness, but also network effects