Archived articles

Super bowl
Ad madness?
$4.5M gone in 30 seconds
Published Jan 27, 2015
JHU marketing expert discusses the benefits, risks of high-priced Super Bowl commercials
Commercial break
Super Bowl ad analysis
Published Jan 31, 2014 Video
Analysis shows that viewers favor ads with storylines, like Budweiser's popular 'Puppy Love'
Who will win the Super Bowl?
Published Jan 25, 2013
Johns Hopkins mathematician Daniel Naiman tackles the numbers