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Archived articles
Advertising
Ad madness?
$4.5M gone in 30 seconds
Published
Jan 27, 2015
JHU marketing expert discusses the benefits, risks of high-priced Super Bowl commercials
Commercial break
Super Bowl ad analysis
Published
Jan 31, 2014
Video
Analysis shows that viewers favor ads with storylines, like Budweiser's popular 'Puppy Love'
Campaign crash course
Published
March 29, 2013
Video
JHU students tackle integrated marketing campaign for Honda for class project