Skip to main content
Menu
Hub
Open Hub
About the Hub
Announcements
For Media
Faculty Experts Guide
Subscribe to the newsletter
Explore by Topic
Arts+Culture
Athletics
Health
Politics+Society
Science+Technology
Student Life
University News
Voices+Opinion
Events
At Work
Open At Work
About Hub at Work
Gazette Archive
Explore by Topic
News+Info
Benefits+Perks
Health+Well-Being
Tools+Tech
Happenings
Johns Hopkins Magazine
Open Johns Hopkins Magazine
Current issue
About the Magazine
Past Issues
Contact
Support Johns Hopkins Magazine
Subscribe to the Magazine
jhu.edu
Search
Archived articles
Pumpkin spice
Brain science
Enticed by pumpkin spice
Published
Sept 21, 2021
Perception researchers Jason Fischer and Sarah Cormiea explain how it's the scent that triggers autumnal memories and leaves us reaching for our wallets