Idea to Industry: Finding Your Customer: From Market Guesswork to Market Fit
Led by Ian Grant, Innovation Commercialization Manager at Johns Hopkins Healthcare Solutions, this seminar breaks down how to move from vague audiences to clearly defined customers you can reach.
Description
You can have breakthrough technology, but without a clear customer and a path to reach them, even great ideas stall. Led by Ian Grant, Innovation Commercialization Manager at Johns Hopkins Healthcare Solutions, this seminar breaks down how to move from vague audiences to clearly defined customers you can reach. Attendees will leave with practical frameworks they can apply immediately to strengthen product-market fit, sharpen messaging, and make smarter commercialization decisions earlier.
Participants will gain guidance on how to: -Define an initial target market rooted in real customer needs -Build actionable customer personas -Assess practical ways to reach and engage target customers
Who can attend?
- Faculty
- Staff
- Students
