COMMnections: Internal Comms as a Behavior Function and LinkedIn for Strategic Growth

Description

Join Patricia Hernandez, assistant program director of the MA in Communication, as she hosts Kateryna Byelova, MA '25, CEO and principal consultant of Sage XP, a consultancy specializing in internal communications and corporate culture, who will discuss how internal communications can be used to shape employee behavior and improve business performance. Byelova will share insights from her original research in the Gulf region and her proprietary Sage Maturity Model. She also will highlight LinkedIn as a strategic tool for professional influence and how application of communication principles, with clarity, consistency, and purpose, grew her audience from zero to 10,000+.

Byelova, who earned her Master of Arts in communication from Johns Hopkins, has built internal communications and culture functions from scratch for global organizations undergoing major transformation, including companies with up to 350,000 employees.

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