Leveraging Strategic Communication and Corporate Diplomacy for Success

Description

Join Patricia Hernandez, assistant program director of the Johns Hopkins University MA in Communication, as she hosts alumna Anna Clark for a real-world perspective on how to bridge the gap between theory and practice in professional scenarios. Learn how to translate the concepts of communication planning, integrated marketing strategy, and corporate social responsibility into tangible results. Clark will delve into timely case studies and best practices to deepen understanding of how this degree program uniquely equips graduate students with the strategic insight to win at work and lead in the global economy.

An award-winning strategist and pioneer in sustainability communication, Clark is the communications leader for TERREPOWER, the world's largest sustainable manufacturer by volume. She creates and collaborates on innovative campaigns and content to strengthen brand awareness, organizational culture, and stakeholder relations as a trusted adviser to forward-thinking leaders and companies seeking a competitive edge. Clark is the founder of EarthPeople Media, a strategic communication consultancy for clients ranging from school districts to Fortune 500 companies to The World Bank. She also leads Heirloom Digital, a storytelling and preservation company she founded in 2019. A published author, Clark frequently contributes her voice to media outlets and collaborates with universities on educational programs. She holds a Bachelor of Arts in government from The University of Texas at Austin and a Master of Arts in communication from Johns Hopkins University.

[Learn more about the Johns Hopkins MA in Communications program}(https://advanced.jhu.edu/academics/graduate/ma-communication/).

Johns Hopkins Advanced Academic Programs is committed to ensuring an inclusive and accessible experience for all participants. To request additional accessibility for this event, please email at aapevents@jhu.edu.

Zoom meetings and webinars automatically provide live captioning.