Hopkins at Home | Biting the Apple: Technologies of Liberation and Control at Our Fingertips

Description

Forty years ago, Apple Inc. released a generation-defining computer, the Macintosh. During the 1984 Super Bowl, the company aired an advertisement pitting the dull conformity of old against a dynamic future created with, you guessed it, Apple products. "You'll see why 1984 won't be like 1984," the commercial's narrator intoned. Since then, Apple's association with the counterculture of the 1970s and its claim to be the producer of tools for an even-brighter tomorrow have shaped public perception of the company. But Apple's history is not so simple. Decades on, it is high time to consider Apple's politics, the status of its products, its corporate culture, and its place in the global economy.

Jacob Bruggeman, associate fellow at Johns Hopkins' Institute for Applied Economics, Global Health, and the Study of Business Enterprise, will present "Biting the Apple: Technologies of Liberation and Control at Our Fingertips" for Hopkins at Home.

Please attend the event by using the livestream link.