Political Persuasion in an AI World

Description

The last decade has seen seismic electoral change.

In a time of heightened polarization, partisanship, and disinformation, what drives the American voter to support a candidate or organization and—a question top of mind for all (especially those in the nonprofit and political sectors)—what is motivating political voters and donors?

In this session, we'll discuss the prominent role artificial intelligence (AI) is playing in modern-day politics, which include both predictive analytics and generative AI. We'll also dive into what researchers and practitioners have uncovered (both varied and nuanced) and include a number of factors, with geographic and generational distinctions being top of the list.

Heather Philpot is executive vice president for Moore, a leading constituent experience management company focused on the integration of the donor and advocate experience across all platforms, channels, and devices. This event is hosted by the MA in Communication program.