When Hopkins Dining moved to a self-operated model in spring 2022, newly hired Director of Marketing Brianna Williams was tasked with building the brand and helping create a greater sense of community around dining services. Over the next three years, Williams dug in with characteristic enthusiasm and energy, helping to transform the dining experience through special events, targeted marketing efforts, and social media campaigns. Along the way, she took on the supervision of two student employees, embracing the responsibility for not just training them but also ensuring their work experience was enriching, rewarding, and, yes, even enjoyable.