When Coca-Cola was introduced in France, local newspapers warned that it could threaten France's cultural landscape. When Chanel opened her first store in New York, marketers and realtors did not believe in her ability to make it in the U.S. market. In analyzing both the French and American resistance toward each other, and then the gradual adaptation, this talk offers a study of national identity and a protection of cultural boundaries. The lecture will include the stories of politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens.
918.175.01 Homewood campus
Thursday, Oct. 24, 6:45 to 8:15 p.m.
Cost: $25 (one session)
JHU full-time faculty/staff are eligible for 80% tuition remission. You will be unable to register online and receive the discount. Please contact 410-516-8516 for registration details.