American political campaigns rely on big data to inform their fundraising and voter-mobilization strategies. Pollsters, statisticians, and data scientists use voter files to identify which individuals are likely to vote, the candidate they are likely to support, and the issue most likely to motivate them. Campaigns use additional data to prioritize whom they contact and to determine the timing, channel, and message that will have the greatest impact.
This webinar, to be held from 2 to 3 p.m. on Tuesday, Oct. 18, will review how data is being used in politics today and how it has changed the way campaigns are run. After registering, you will receive a confirmation email containing information about joining the webinar.