On Thursday, everyone eats. On Friday, they race to find door busters and deals. On Saturday, they support small businesses.
Today, they will shop online. And tomorrow, people are asked to give back.
For the fourth consecutive year, Johns Hopkins University and Medicine will participate in Giving Tuesday, a global effort to encourage contributions to nonprofits and charitable organizations amidst the holiday season. Giving Tuesday falls on Nov. 29 this year.
All nine JHU schools, the Alumni Association, the Office of Medical Annual Giving, Sheridan Libraries and Museums, Blue Jays Unlimited, the Center for Talented Youth, and Johns Hopkins Magazine will collaborate and use the power of social media to promote #GivingTuesdayHopkins.
"Donors want to feel good about their experience, and among other intangible benefits, participating in #GivingTuesdayHopkins helps one celebrate their investments in our future, no matter the beneficiary," said Chris Dax, the university's director of annual giving. "It is the power of volume, where many come together for the greater good."
Those interested in contributing can visit the website for the new #GivingTuesdayHopkins initiative, which will go live today. JHU's Office of Annual Giving, on the second floor of the San Martin Center, will serve as the day of philanthropy's headquarters.
Social media updates will include Facebook Live posts across Johns Hopkins to share the spirit of the day and to highlight the many faces of Hopkins.