JHU undergraduate team wins marketing competition

Students created integrated campaign for social search engine

The Advertising and Integrated Marketing Communications class taught by Leslie Kendrick, a senior lecturer and internship coordinator of the Center for Leadership Education's Undergraduate Program in Entrepreneurship and Management, was awarded first place in the Scholastic Achievement Award competition, which featured entries from 10 colleges across the country. The undergraduate team's marketing campaign for zaahah.com, a social search engine, was developed and implemented this past spring using a budget of $3,000. The course is matched each spring semester by an intermediary firm, EdVenture Partners, with a client that seeks to reach college students; past clients have included the FBI, the U.S. Navy, and Nissan.