Brand Sweet Spot | Building Your Brand in 2021

3 Tips to Create Your Own Lane and Uniquely Position Your Brand For Success

Who can attend?

  • Faculty
  • Staff
  • Students
  • General public

Description

Over 50% of small businesses fail every year due to a lack of differentiation and poor marketing. That's because most small business owners and entrepreneurs don't know where to get started with branding. Even if there's nothing super unique about your business, the way you BRAND it can make or break your chances of success.

Join Ayisha Thompson on February 10 as she discusses 3 tips to create your own lane and uniquely position your brand for success.

Alicia Wilson, Vice President for the Office of Economic Development and Ayisha Thompson of Envision Creative A.R.T. will help you gain a competitive advantage by guiding you through the step-by-step process and tactics for branding your business effectively and igniting your dreams of success in 2021.

What To Expect - Steps to Discovering Your Brand: identifying your passions & gifts, defining your target audience, and designing your brand identity - Keys to Positioning Your Brand: learning how to conduct effective market research, discovering your brand's must-haves to get started, and gaining clarity on your brand story - Expert Secrets to Successfully Marketing Your Brand: selecting the best brand strategy for your business model, building your brand's digital tool kit, and selling strategies to increase your sales

Who can attend?

  • Faculty
  • Staff
  • Students
  • General public