Archived articles

Advertising
Ad madness?
$4.5M gone in 30 seconds
Published Jan 27, 2015
JHU marketing expert discusses the benefits, risks of high-priced Super Bowl commercials
Commercial break
Super Bowl ad analysis
Published Jan 31, 2014 Video
Analysis shows that viewers favor ads with storylines, like Budweiser's popular 'Puppy Love'
Campaign crash course
Published March 29, 2013 Video
JHU students tackle integrated marketing campaign for Honda for class project